Privacy Policy for the applications and/or online services on Sony's cloud platform

Sony's cloud platform enables you to connect to various Sony online services and software applications easily, wherever you have an Internet connection, from many Sony mobile and connected devices. Sony's online services make it easy to search your favorite content from a vast array of available content and discover new services. Sony may collect and consolidate various information about you and your interactions with these services when you use them. Currently, certain online services or cloud platform may not be available, or may not be supported, in Chinese mainland. Therefore, some of the provisions of this Privacy Policy will not apply to you who uses the application in Chinese mainland.

This Privacy Policy explains the following items:


i.How Sony Corporation, its affiliates and subsidiaries ("Sony", "we", "our" or "us") may read, collect, use and/or store information about your use of the applications and/or online services on Sony's cloud platform.

ii.How you can contact us.

Please read this Privacy Policy and indicate whether you agree to its terms by selecting the button or checkbox describing your consent or refusal. This Privacy Policy is in addition to any other privacy policy that may apply to your interactions with any Sony affiliate, subsidiary, product, software or service.

1. Which applications and online services on Sony's cloud platform are covered by this policy?

Sony may collect and consolidate various information about you and your interactions with the following application(s) and/or online service(s) on Sony's cloud platform when you use them:

About TV SideView™

TV SideView™ is an entertainment application used in conjunction with compatible Sony home devices such as a TV.
You can install this application to use your mobile devices as a remote control for home devices and enhance your TV viewing experience, for example, displaying information related to content on your mobile device.

2.What information is obtained about you and how is it used by each application or online service?

Certain information about you is collected by Sony when you join and use each application and online service as follows:

Information collected when you use TV SideView™

SEN Account information

(a) Sony Entertainment Network unique account identifier and 'ticket'

In order to use certain functions of the TV SideView™ application, you may need to sign-in to your Sony Entertainment Network account ("SEN Account"). When you sign in to your SEN Account, you provide your SEN account ID and password directly to the relevant Sony Entertainment Network company, which controls this sign-in process independently of us. Once you have successfully signed into your SEN Account, your TV SideView™ application will receive a digital 'ticket', which includes account information assigned to your SEN Account by the relevant Sony Entertainment Network company.

(b) Information relating to your SEN Account

When you have successfully signed-in to your SEN Account via TV SideView™, Sony may also receive information that you have registered to your SEN Account.

Third Party Network Service information

(a) Third Party Network Service Account 'tokens'

In order to use certain functions of the TV SideView™ application, you may need to sign-in to certain third party network service account that we designate ("Network Service Account"). You provide your Network Service Account ID and password directly to such Network Service Account provider, which controls this sign-in process independently of us. Once you have successfully signed into your Network Service Account, your TV SideView™ application will receive a digital 'access token' from such Network Service Account. This token will be used to display information received through your Network Service Account via your TV SideView™ application.

(b) Information relating to your Network Service Account

When you have successfully signed-in to your Network Service Account via TV SideView™, Sony may also receive information that you have registered to that Network Service Account including account ID.

*Social Network Service Information described in above (a) and (b) does not apply to China

Information Collected Automatically

Sony may also receive certain information automatically when you use the TV SideView™ application:

Information collected automatically described above will be uploaded with a unique number assigned to the devices this application is installed, which allows us to distinguish the data received from such device from that received from other devices.

Information collected automatically described above is used for statistical purpose and offering you tailored content – like giving you recommendations. In order to serve tailored content, users of this application may be profiled including by assigning them into categories by assuming various characteristics about them.

Please be aware that neither the information sent to Sony nor the recommendations provided via this application are filtered and they may refer to potentially sensitive programmes (such as adult content) if watched.

If you wish to stop automatic data collection, you should cease using / uninstall the application.

Information Collected Through Third Party Module

Sony may collect information through following third party module(s) embedded in the TV SideView™ application and use such information as follows:

*Information collected hereunder may be also sent automatically to each module provider.

[Facebook SDK]

[Google Analytics]

[Crashlytics SDK]

3.How else does Sony use your information?

To develop future products and services

Sony may collect and/or analyze the information referred to in Section 2 in order to improve our products and services and to develop new ones.

To protect Sony and its users

Sony may collect and/or analyze the information referred to in Section 2 in order to identify potential security threats and to protect Sony, its users and its affiliates.

4.Who else has access to your information?

Your information that is communicated to and stored by Sony may be made available to other Sony group companies and to third parties, as follows:

Sony group companies

Your information may be shared with other Sony group companies for the purposes of pursuing the activities outlined in Sections 2 and 3 above.

Third party contractors

We may use third party contractors to process or analyze your information on Sony's behalf for the purposes set out in this Privacy Policy.
Please note that the voice search on the TV SideView™ application uses speech recognition function provided by Google Inc. Your voice data will be sent to and processed by Google Inc., and will be treated in accordance with Google Inc.'s privacy policy.
http://www.google.com/policies/privacy/

Business transfer

In the event that we sell or transfer a portion or all of our business, your information may be transferred by us to the purchasing or acquiring entity as part of the transaction.

Compliance and enforcement

We may retain, use and/or disclose any of your information as required or permitted by law, regulation or order, including to the police or other appropriate authorities, to investigate complaints made by or against you, or to protect or defend ourselves, or others, against illegal, criminal or harmful activities.

5.Data Retention , Managing Your Information

We will retain the information described in Section 2 for as long as you use the applications and/or online services and for a reasonable time thereafter. If you'd like us to delete user provided data that you have provided via the applications and/or online services, please contact us at http://info.tvsideview.sony.net/support/ and we will respond in a reasonable time and manner. Please note that some or all of the user provided data may be required in order for the applications and/or online services to function properly, and we may be required to retain certain information by law.

6.Transfer of your information internationally

The applications and/or online services are available to users around the world. Your information will be processed, stored and transferred for the purposes outlined in Sections 2 and 3 to countries outside the European Economic Area (EEA) and/or your country of residence, including in particular Japan. Your information will be processed by staff operating outside the EEA and/or your country of residence who work for us or for one of our service providers and may be seen by such staff in those countries. Data protection and privacy laws in these countries may not offer the same level of protection as in the EEA and/or your country of residence and you may have fewer legal rights in relation to your information.

7.Security

Sony undertakes reasonable security measures designed to protect against the loss, misuse or alteration of your information. Although we strive to protect your information, we cannot guarantee or warrant the security of any information transmitted to us through the application or that we store on our systems or that is stored on our third party contractors' systems.

8.Our Policy Regarding Children

Sony is committed to complying with all applicable laws and regulations regarding the collection, storage and use of personal information concerning children. If you are a parent or guardian and are concerned that your child has provided us with personal information without your consent, you should contact us as indicated below.

9.Privacy Rights (including California Privacy Rights)

In some countries, including countries in the EEA, you have certain rights with respect to the personal information Sony holds about you. These may include the right to request a copy of the personal information that we hold about you and/or you may request that we correct, amend, delete or block such personal information if it is inaccurate. If you would like to exercise any of these rights, please contact us at http://info.tvsideview.sony.net/support/

As of January 1, 2005, California Civil Code Section 1798.83 (the "Code") permits users who are California residents to request certain information regarding the disclosure of personal information to third parties which is used for their direct marketing purposes. To make such a request, to which Sony shall respond to the extent required by the Code, contact our Personal Information Management Office at this email: Privacy@am.sony.com

10.Changes

This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy here http://policies.sony.net/tvsideview/pp_en.htm
You are advised to consult the posted Privacy Policy regularly for any changes.

11.Contact Information

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise any legal right you may have in respect of your personal information, please contact us at http://info.tvsideview.sony.net/support/

Last Updated: July 16, 2015